PROJECT WHITE PAPER

Background

Rapid urbanisation and growing consumer wealth are creating big opportunities for Australian agricultural products in China. There are signs that Chinese agriculture is reaching production limits, as statistics consistently highlight reductions in land and water resources available to the Chinese agriculture sector. This means that in order to meet the growing consumer demand, China has to increase agricultural imports over the next decade.

Compared with 2009, China’s imported agriculture products in 2010 showed dramatic increases: wheat increased by 36% to 1,230,000 tonnes, wool increased by 2.1% to 340,000 tonnes, dairy and its related products increased by 28.75% (Australia is the 2nd largest importing country), agricultural machinery increased by 20.74%, imports of Australian wine increased by 36%. Australia’s agricultural and food exports to China have increased substantially over the past decade; around $3.0 billion in 2009, and around $3.21 billion in 2010. This makes China our second largest agricultural and food export market.

In April 2011, Austvest secured one of only eight self-controlled super intelligent greenhouses in the International Collaboration Park at the Yangling Agricultural High-tech Industries Demonstration Zone. Currently, the construction of this state-of-the-art greenhouse is completed and is undergoing renovation for occupation by exhibitors by the end of the year 2011.

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Upon opening, the Australian Hi-Tech Agricultural Display Centre will serve as a modern exchange platform for Australian agricultural companies to demonstrate and promote their products and innovations.

We invite you to consider this offer as an important opportunity to become a part of China’s growing economy and agricultural industry, and further the business relations between Australia and China.

For completed project proposal, download file AVCHN_YL2011-Y01: The Project Proposal here.

For the final renovation plan of the Display Centre, please download it here. To find out how we can provide you with the best marketing strategy to penetrate into the Chinese agricultural market, please read our article "An Unparalleled Advantage: the Australian Hi-Tech Agricultural Display Centre".

You can also download our project introduction The Centre Flyer1 here, or our project details The Display Centre here.

Further Readings